Learn how to use the PassEntry Zapier app to connect your CRM, e-commerce or marketing tools and automate pass issuance, updates, loyalty actions and real-time wallet events without writing code.
With Zapier, you can connect PassEntry to your existing tools like CRMs, e-commerce platforms or marketing automation systems – in just a few clicks. No code needed. Build powerful, automated workflows (called Zaps) to issue, update, deactivate, or react to pass events in real time based on customer actions.
Use Zapier when you want to automate pass workflows from existing business tools like CRMs, e-commerce platforms or marketing systems without writing code. Zapier is ideal for event-driven workflows such as issuing passes when a customer is created, updating passes based on subscription changes or reacting to wallet events.Use the PassEntry API when you need full control, custom logic or high-volume operations. The API is better suited for building your own backend integrations, handling complex validation rules or issuing and updating passes at scale.
Fires when a pass is added to a user’s Apple Wallet or Google Wallet. Ideal for tracking activations or triggering follow-up actions, e.g. sending a welcome push notification.
Issues a new pass using a selected pass template. You’ll map values from your CRM or another app into the pass fields.
Before setting up your Zap, please make sure to create a pass template via PassEntry API or Dashboard. This template will appear in the Pass Template dropdown field in Zapier.
Updates specific fields for an existing pass based on External ID. Only include the values you want to change – everything else will remain unchanged.
If you use multiple pass templates (e.g. for different membership tiers), set up a separate Zap path or Zap for each one.
Each path must use the correct template ID – changes made using a mismatched template will be rejected.
This ensures the right dynamic fields are used and your updates go to the correct pass type.
Adds, redeems, or overrides a pass’s loyalty balance. Ideal for e-commerce and reward engines.
Make sure to enable Loyalty Balance when creating your pass template in PassEntry.
Also, choose the correct number type – integer or decimal – based on the values your system will send.
If the types don’t match, the update may fail.
Looks up a pass using an External ID or UUID. Returns full pass details including status and download link.Use this as an intermediate step in a Zap when:
You need to retrieve the template ID before performing a dynamic update (e.g. mapping fields based on the pass structure).
You want to verify that a pass exists before attempting to update or deactivate it.
You want to branch workflows based on the pass status (e.g. only continue if the pass is active).
You need to retrieve the download URL to send it via email or SMS.
You want to use pass metadata (template name, balance, expiration, etc.) in downstream actions.
You can also build multi-step Zaps and use the returned download link to distribute the pass via SMS or email, or to update a CRM record. This allows you to fully automate your pass delivery process.
You’re now ready to start building powerful automations with PassEntry and Zapier. We recommend starting with a simple use case – like issuing a pass when a new customer is created – and then gradually exploring more advanced flows like pass updates or reacting to real-time events.We’ll continue adding more examples and case studies to help you get the most out of the integration.If you have any questions or want help designing your first Zap, feel free to contact our support team – we’re here to help!
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